The UK is experiencing positive growth in imports of Vietnamese seafood, particularly pangasius, with a 22% increase in the first two months of 2023 despite a decrease in exports to the top 10 largest markets. This growth is due to the UK being Vietnam's 6th largest market, and pangasius accounting for 4.5% of export value to these markets. The UK's high inflation rate has shifted consumer trends towards frozen seafood, especially among older demographics. Vietnam's pangasius is expected to account for a higher proportion of the UK's total imports of white fish in 2023, due to the economic impact of inflation, the war between Russia and Ukraine limiting supply, and the preferential tariffs under the UKVFTA free trade agreement.