The article highlights the substantial increase in Vietnam's pepper exports, especially to the UAE, which has become the second largest market after the US. In the first nine months of 2024, Vietnam exported 12,944 tons of pepper to the UAE, valued at 68.5 million USD, reflecting a 39.3% rise in volume and more than doubling in value from the previous year. This surge is largely due to the Vietnam-UAE Comprehensive Economic Partnership Agreement (CEPA) signed on October 28, which removes tariffs on most exports between the two nations. This agreement offers a significant opportunity for Vietnam's pepper industry to enhance its market presence in the UAE and other Arab countries. Vietnam also continues to export pepper to other markets, including those in the CPTPP bloc like Australia, Japan, and New Zealand, where consumer demand remains high.