The article highlights the significant increase in pepper prices in Vietnam, reaching twice the price of the previous year, which has encouraged more households to plant pepper trees in the Southeast and Central Highlands regions. Bau May Agriculture, Trade and Tourism Joint Stock Company has successfully positioned itself in the market by shifting to organic farming and actively marketing its pepper products, earning 5 OCOP stars for its key products. On the global front, the spot price of pepper on the Kochi - India floor remains unchanged at 41,300 rupees per quintal. However, the article also addresses the challenges faced in pepper exports due to a container shortage and drastically increased international freight rates.