Peruvian blueberries experience a recovery this season

Published Dec 5, 2024

Tridge summary

The Peruvian blueberry industry is recovering from the setback caused by the El Niño phenomenon, as reported by Fluctuante CEO David Sandoval in their 'A Blue Ocean Strategy' report for the 2024-2025 season. Despite a 40% growth from the previous campaign, the sector remains 19% below the 2022-2023 levels. The price per kilogram has dropped slightly, but the total export value has increased significantly compared to the earlier campaign, thanks to higher yields and new plantations. The report highlights the importance of organization in the industry to sustain able prices and points out that Asia, especially China and India, offers potential for growth due to their large populations and demand for fresh produce. The new middle class in these markets could become a significant support base for the blueberry industry.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The 2024-2025 Peruvian blueberry campaign is experiencing a recovery, after the challenges left by the El Niño phenomenon last year, which caused a decrease in production and slowed down the last season. Considering that Peru is the main exporter of blueberries in the world, Fluctuante presented the latest Peruvian blueberry report called “A Blue Ocean Strategy.” To do so, we spoke with the CEO of Fluctuante, David Sandoval, who pointed out that “the current blueberry season is a recovery, not a growth.” He explained that from week 18 to 24, a total of 155 thousand tons have been exported, equivalent to 1.26 billion dollars, with a price of 8.13 dollars per kilogram. He analyzed that the price has dropped, if compared to the same weeks with respect to the previous campaign. “Here we see that there is a growth from 112,000 to 155,000, logically there was a growth, but in reality it is a recovery. Because if we compare with the 2022-2023 campaign for the same analysis period, we had ...

Source: MXfruit