Vietnamese sugar industry enterprises have started exporting fresh and specialty purple sugarcane to international markets including the US, Canada, Japan, Korea, and the EU. The first order was exported by Tien Ngan Trading Investment Company Limited in March 2023, and since then, the company has exported an additional 300 tons of fresh sugarcane and several sugarcane juice presses. The sugarcane is grown in Hoa Binh province, which also exported Dien grapefruit to the US. The province's Muong people are adapting to new production methods to meet food safety and hygiene standards, and are also producing turmeric starch products and honey peach lemon tea, expected to reach the British market in 2023. More contracts from EU countries are anticipated in 2023.