"Royal Majesty's Yeoju Rice" Tops Korean Industrial Brand Power in Agricultural Products Category

The representative agricultural product brand of Yeoju City, 'King's Brand Yeoju Rice', recently ranked first in the 'Brand Power of Korean Industry (K-BPI)' survey in the agricultural product brand category. This is the first time 'King's Brand Yeoju Rice' has ranked first in the Brand Power of Korean Industry since its trademark application in 2007. The survey targeted brands across agricultural products including rice, and 'King's Brand Yeoju Rice' received the highest level of evaluation in all categories. In particular, the strategic marketing activities of the 'Yeoju Agricultural Industry Joint Brand Revitalization Center', which opened in August of last year, played a significant role. Since its opening, the center has carried out multi-dimensional brand activities such as content marketing, partnership campaigns, sports marketing, and advertising promotion to grow 'King's Brand Yeoju Rice' into a representative brand of South Korea. Mayor Lee Chung-woo stated, "We ...