A project in Colombia is aiming to save native potato varieties from extinction, as many growers have stopped planting them due to the effects of global warming. The project, funded by Fontagro and involving researchers and small-scale growers, is seeking seeds of these native varieties to protect their genetic profile. However, these varieties are not popular in the market as buyers prefer conventional ones. The project aims to save the potatoes planted by previous generations and ancient cultures, and to allow all varieties to coexist in retail and other sales channels that are more beneficial for growers.