"Singapore's attention on Korean pork, the export launch site heated up fiercely"

Published Feb 2, 2026

Tridge summary

On the 30th of last month, the "2026 Singapore Hanwoo and Pork Export Launching Event" held at Marina Bay Sands in Singapore concluded successfully amid intense interest from local officials and the media. This event was organized as a follow-up measure to secure the local market and expand exports of pork in Singapore following the conclusion of quarantine negotiations for livestock between the two countries, and it clearly established the presence of Hanwoo as a premium K-pork. The event, organized by the Hanwoo Relief Fund Management Committee (Chairman Lee Ki-hong), was attended by key guests including Chairman Lee Ki-hong, the South Korean Ambassador to Singapore, Chairman Min Kyung-cheon of the Hanwoo Relief Fund, and local distribution companies.

Original content

On the 30th of last month, the "2026 Singapore Hanwoo and Han-Dong Export Launching Event" held at Marina Bay Sands in Singapore concluded successfully with significant attention from local officials and the media. This event was organized as a follow-up to the conclusion of quarantine negotiations with Singapore and aimed at the local market settlement and export expansion of Han-Dong, establishing Han-Dong's presence as a premium K-pork. The event, organized by the Han-Dong Self-Help Fund Management Committee (Chairman Lee Ki-hong), was attended by approximately 150 people, including Chairman Lee Ki-hong, the South Korean Ambassador to Singapore, Hanwoo Self-Help Fund Chairman Min Kyung-cheon, local distributors, and media representatives. Notably, Chef An Seong-jae, who gained global fame through Netflix's "Chef's Table: Black," attended and personally guaranteed the quality of Han-Dong, adding to the event's enthusiasm. The event featured a live performance showcasing the ...

Source: Nongup