Soft fruit lots request European support for a promotional campaign in the Netherlands

The European Commission is set to decide on supporting a campaign in the Netherlands in September or October of this year. If approved, the campaign will begin on January 1, 2025, with an annual budget of 400,000 euros. Weights-handling companies and cultivation businesses will contribute 120,000 euros towards the budget, equating to around 1,500 euros per million kilos of product sold.