Speed of Jeju City Agricultural Cooperative's 'Jeju Minimize' venturing abroad

Published Dec 9, 2025

Tridge summary

[Korean Farmers' News Agency, reporter Kang Jae-nam] The representative brand of Jeju agricultural products, 'Jesmerize' by Jeju City Agricultural Cooperative, is accelerating its overseas expansion, following Singapore and Mongolia, now reaching Hong Kong. Jeju City Agricultural Cooperative (Chairman Ko Bong-ju) announced that from the 3rd to the 7th, they held a 'Hello Jeju! Hello Jesmerize!' promotion in major supermarkets in Hong Kong, featuring Jeju citrus tasting events and the distribution of commemorative gifts. Departing from previous country-specific short-term marketing, Jeju City Agricultural Cooperative has established a multi-country integrated marketing strategy, simultaneously holding Jeju agricultural product promotional events this year in countries such as Singapore, Mongolia, and Hong Kong.

Original content

The representative agricultural brand of Jeju City Agricultural Cooperative, "Jesmerize," is accelerating its overseas expansion, following Singapore and Mongolia, and now reaching Hong Kong. Jeju City Agricultural Cooperative (Chairman Ko Bong-joo) announced that from the 3rd to the 7th, they held a "Hello Jeju! Hello Jesmerize!" promotion in major supermarkets in Hong Kong, featuring Jeju citrus tasting events and the distribution of commemorative gifts. Jeju City Agricultural Cooperative has moved away from country-specific, fragmented marketing to establish a multinational integrated marketing strategy, simultaneously pushing promotional events for Jeju agricultural products in countries such as Singapore, Mongolia, and Hong Kong this year. In particular, Hong Kong is considered a strategic market with high preference and purchasing power for K-Food, making it a crucial location to firmly establish the Jesmerize brand image in Asia. To ensure stable supply of its main products ...

Source: Agrinet