A report by Itaú BBA's Agro Consulting explains the reasons for the historic rise in international sugar prices, which is expected to continue due to a global supply shortage. This situation presents challenges and opportunities for Brazilian sugar and ethanol mills, especially with sugar's higher price compared to ethanol. The report suggests marketing strategies for producers and emphasizes the need to increase global production to meet demand. It also discusses hedging strategies and the economic potential of recovery in production in other countries. The sugar premium in Brazil has encouraged new investments in mills and offers a possibility for returning investments through the profit from sugar production.