Tequila industry in Mexico without losses due to pandemic, nor due to global economic crisis

The blue or greenish color of the agave, rooted in the reddish earth, is the most characteristic landscape of Jalisco. This plant is the origin of tequila, the most representative Mexican alcoholic beverage. "It is the landscape where the emblematic drink of Mexico is produced and in some way it is a national symbol, a symbol by which we are identified abroad," explained Ignacio Gómez Arreola, INAH researcher, manager of the Agavero Landscape site and the old facilities. Tequila industrialists. On July 24, 2006, UNESCO named the Agavero Landscape and the Old Industrial Facilities of Tequila as World Heritage. 17 years later, the industry of this distillate has experienced growth that has not been diminished by either the pandemic or the recent global economic crisis. "It is our main economic activity in our region, our state and even our country, the tequila industry covers too many issues, I think it would be everything, it is something magical," said Gildardo Partida, director ...