Dairy food consumption in Spain has seen a marginal increase of 0.16% in 2023, with a rise in imports and consumption of private label dairy foods, according to the National Federation of Dairy Industries (FeNIL). While sales of yogurts, desserts, and smoothies declined, liquid milk and cheese experienced a slight increase. However, traditional Spanish cheese sales dropped by over 3%. The inflationary crisis has led to a preference for distributor's brand or 'white label' products. The article encourages consumers to support local dairy production to preserve Spain's cultural and gastronomic identity and boost the rural economy.