The article highlights the concern over the significant price increase in beef meat in various Colombian cities, with Cúcuta seeing a rise of $100 to $300 pesos per kilo in January 2023, a 25.88% increase in December 2022. This situation is attributed to the impact of weather conditions, including heavy rainfall and winter in the Caribe region, and extended periods of drought in early 2022. The inflation rate in Cúcuta was the highest in Colombia at 16.34% in the previous year. The rising costs of meat and other essentials are affecting both the meat industry and consumers, leading to the purchase of smaller quantities of meat due to financial constraints.