The Russians set a record for the consumption of kvass

Published Mar 15, 2023

Tridge summary

Consumption of the traditional Russian soft drink, kvass, experienced a significant surge in 2022, reaching a record 5.6 liters per person, driven by hot summer temperatures and the departure of major international soft drink brands. Despite fluctuations in previous years, factors such as remote work due to the pandemic and increased competition from other soft drinks have impacted kvass consumption. However, its popularity has remained strong, particularly in regions where it is produced and in international markets, with China, Kazakhstan, and Middle Eastern countries being major consumers. Kvass's benefits, including its positive impact on digestion due to its B vitamins, organic acids, and amino acids, align with the growing trend towards healthy living, making it an attractive beverage option for those seeking both enjoyment and nutrition.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

In 2017, a resident of the Russian Federation drank an average of 3.6 liters of kvass, then there was a sharp jump to 5.3 liters. The Center for Industry Expertise of the Russian Agricultural Bank associated this peak with an abnormally hot summer. An additional factor could be the arrival of 3.4 million foreign fans for the World Cup - many of them probably tried to try an exotic soft drink. However, success was not sustained, and over the next three years, the consumption level fluctuated around 3.5-4 liters per capita. The summer heat of 2020-2021 could stimulate demand. But the transition to a remote work format against the backdrop of a pandemic has saved many Russians from having to suffer from stuffiness in transport and on the street, which means that the need for soft drinks has also decreased, experts believe. In 2022, kvass consumption was driven by the exit of a number of large foreign brands from the soft drinks niche. The result - 5.6 liters per person - became a ...

Source: RG