The 2024/2025 olive oil campaign in Tuscany concluded with mixed results, including high-quality olives and protection from the olive fly, but low yields due to summer drought and autumn rains. This has led to a critical situation with increased harvesting costs by 30% to 40%. Producers are struggling with the decision to leave olives on the tree or harvest at a high price that may not be profitable. The sector is in need of modernisation and investment to improve competitiveness, and faces challenges such as labour shortages and sustainability. Experts recommend investing in supply chain infrastructure, modernising oil mills, and improving harvesting techniques to ensure long-term profitability.