The article highlights the efforts to boost the sheep and lamb sector in Hungary, with a focus on increasing domestic consumption and competitiveness. The sector has seen growth in Europe, including in countries like Austria, Germany, and Switzerland, and there has been a 10% increase in livestock market prices in the last year. To enhance competitiveness, rural development tenders and agri-environmental support for grasslands are mentioned. An upcoming animal welfare program and consumption promotion campaign aim to further support the sector, with plans for advertising both radically and online. Overseas Muslim communities are identified as a potential market for Hungarian sheep and goat products, making the sector more promising for farmers.