To boost the pecan business, agricultural economist Miguel Giacinti advises his producers to "raise their voices" and a

It is not enough to have a production with seemingly profitable margins to succeed when starting a business. On the contrary, understanding how the business of what you want to produce works, comprehending the general landscape of the other economies with which it is related, and having your own narrative to accompany the product is much more important. This was what agricultural economist Miguel Giacinti presented to the Argentine Chamber of Pecan Producers (Cappecan), considering that this dried fruit has a long path of growth ahead. "It is key to understand how the business works. There are those who want organic fruits, those who want smaller fruits, or larger ones, or with a certain flavor. You have to define that before planting, you have to know what segment you are seeking to supply. That is the logical principle of your competitiveness," Giacinti explained to Bichos de Campo. Watch the full article here: And in this journey to know the consumer, it is also key to know how ...