Tomato market in Italy is experiencing a dimensional growth
Fresh Tomato
Italy
Published Nov 11, 2022
Tridge summary
The Italian table tomato market is experiencing a dimensional growth. Among the factors contributing to its expansion are an average production and consumption that is increasing over the long term. The product has managed over the years to be valued more and more, considering that the prices at the origin are also growing. And, despite the increase in prices, there are growing sales in large-scale distribution chains, albeit with great differences between discount stores and supermarkets and hypermarkets.
Original content
The Italian table tomato market is experiencing a dimensional growth. Among the factors contributing to its expansion are an average production and consumption that is increasing over the long term. The product has managed over the years to be valued more and more, considering that the original prices are also growing. And, despite the increase in prices, there are growing sales in large-scale distribution chains, albeit with great differences between discount stores and supermarkets and hypermarkets. To outline this overview of the Italian tomato was Fabio Del Bravo, director of services for rural development of Ismea, who spoke at the conference "How to promote quality tomatoes: a comparison experience" held yesterday in Portopalo (Syracuse). To understand the real dimensions of the market, the perimeter of the analysis was described: "The table tomato represents the cornerstone of the fruit and vegetable department in the points of sale - explained Dal Bravo - with 15% of the ...
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