Suffolk's potato growers are facing a crisis of confidence due to falling prices that can't keep up with increasing costs. Some growers are reducing their growing areas as market forces, disease, and weather risks make potato cultivation less viable. According to James Wrinch of East Suffolk Produce, the situation has many growers feeling unhappy and uncertain. The estimated 18.7% year-on-year rise in farmers' costs contrasts with an average increase in prices of only 11.1%, creating a significant gap.