Germany: Dairies are opening up plant-based milk alternatives

This article was first published in the trade journal Lebensmittelpraxis 11/2021. It's like with mosquitoes: You can take a bite easily, but when you get into such a swarm of “calf biters” it becomes very uncomfortable. This is what happened to the dairy industry with imitation milk for decades. They are actually old hat. They have been approved in Germany - and therefore on the market - since 1990. But: who noticed? Who bothered? Hardly anyone in the dairy industry. At least not for the first 25 years. But now the phase in which these alternatives were only bought by a few nutrition-sensitive consumers seems to be over. Kai-Brit Bechtold, market researcher at the international nutrition organization ProVeg, where “more” comes from. "This shows that plant-based alternatives are no longer niche products, but have arrived in the middle of society," sums up the market researcher. First milk, now yoghurt and pudding This is not an individual opinion, as the market research institute ...