The article highlights the significant market demand for herring fish from Vietnam, with the US, Thailand, Japan, and South Korea being the top consumers. Despite the overall seafood export revenue decline in 2021, herring exports reached $37.5 million, with the top five markets contributing 76% of the value. There has been a notable increase in herring exports to Thailand and Japan, becoming the largest market in 2021. The early months of 2022 have seen a rise in herring exports to Japan by 35%, despite export challenges expected from a new Japanese regulation requiring capture fishery certificates effective December 2022 for herring and three other seafood products. With a substantial supply and increasing demand, herring exports are projected to see further growth in 2022.