In July 2024, Vietnam's tuna exports experienced a 14% increase year-on-year, totaling nearly $87 million, with the US market showing steady growth and Russia emerging as a key market with a 57% increase in shipments. However, growth in the EU, Israel, Canada, and Mexico has slowed down, with the EU witnessing a 14% decrease, influenced by geopolitical tensions including the Middle East situation impacting exports to Israel. The dynamics of the global tuna market are complex, requiring Vietnamese exporters to navigate changing conditions, geopolitical risks, and quality expectations to maintain their market position and expand into new opportunities.