The article highlights the escalating issue of counterfeit honey, with 46% of EU imported honey and 14 out of 15 samples from Turkish honey being found fake. The problem extends to Europe and Turkey, with Turkey being the second largest honey producer and Germany and the US its main importers. In Bulgaria, cold weather has led to significant bee colony deaths and a predicted low honey yield. Researchers at McGill University have invented a system to quickly identify honey using mass spectrometry and AI, and the Association for Affordable and Quality Food is advocating for stricter controls on honey and support for beekeepers.