The article reports on the start of the watermelon and melon season in Matamoros, Coahuila, Mexico. Vendors like José and Refugio Díaz have set up shop along the Torreón-Matamoros highway, selling fresh watermelons to passersby. The selling price varies based on the watermelon's size, ranging from 5 pesos to 5 pesos and 50 cents. Both vendors expect sales to increase as the season progresses, attributing the initial slow sales to the recent start of the season but anticipating improved demand.