Yeogang leads the way in promoting the flavors of figs and sweet potatoes in the local economy.

(Yeongam=Yonhap News) Reporter Jo Keun-young = The common point of products such as Sungsimdang's fig cake, Coupang's fig rocket delivery, and Yamsam Kimbap's kimbap is that they all originate from the special flavor of Yeongam, Jeonnam. Yeongam County is leading 'Loconomy' by fostering mutual prosperity between Yeongam farmers and private companies through regional flavors and corporate collaboration. Loconomy is a term coined by combining the English words 'local' and 'economy', referring to the development of products and spaces by companies based on regional identity to supply to consumers. Recently, interest in Loconomy has surged, especially among the MZ generation, and the development and sale of related products are being noted as a driving force for regional economic revitalization. To lead this trend, the county has been successful in industrializing regional flavors by connecting regional tastes like figs and sweet potatoes with products from private companies. Coupang ...