In W23 in the olive and olive oil landscape, the increase in olive oil prices at origin in the community framework is already showing a negative influence on consumption both inside and outside the EU in 2022/23. In the main producing countries of the EU, generally more sensitive to price movements, the drop could be around 11%. In addition, retail purchases in this campaign are estimated to drop together with the volumes of olive oils used to make different processed agri-food products, replaced by other cheaper oils such as sunflower. The EU's olive oil exports are expected to remain at 600,000 mt in the 2022/23 campaign, 27% below 2021/22. Lower availability in the EU could result in increased imports, estimated at 200,000 mt, from Tunisia, Turkey, and other countries. Spain's olive oils account for 52.5% of world demand, estimated at 3,18 million mt. The markets with the highest potential are the US, Brazil, Mexico, Germany, China, and Japan. The US is now the third largest consumer of olive oil globally, after Spain and Italy, with demand increasing.
Kilis, one of the places where quality olives and olive oil are produced in Turkey, expects roughly 60 thousand mt of table olive and oil products from 4 million olive trees this season. Olive producers in the North Aegean region of Balikesir, Turkey, are anxious that the drought that may occur in the summer will badly damage the production. On the other hand, producers expect rain to occur in June during the fruit-setting process. In France, controls carried out in 2021 by the repression of fraud (DGCCRF) indicated that the olive oils sold in France present "an anomaly rate still too high", including labeling problems, unfounded mentions, and misleading commercial practices. Lastly, The Brazilian Ministry of Agriculture and Livestock held a technical meeting to encourage the creation of new sensory panels aimed at the classification of the types of olive oil offered in the country.
