Demand-Upsurge for Super-Bowl Weekend Already Affecting Plans of Mexican Avocado Import in W51

Katsuhito Inakubo
Published 2022년 12월 19일
The most recent Mexican avocado order placed by some Japanese importer contains more numbers of FCL than own regular purchase of a normal week. This approach is a way of counter-measure, which reflects the speculations that surging demand for Super Bowl Promotions in the United States shall lead to a constant increase of FOB price towards late-January 2023. Even though such a promotion period is still more than six weeks away, importers are trying to secure fruits at a profitable level, considering transit time between the Pacific Ocean and the unstable punctuality of the vessel schedule.
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