On-the-Ground Updates

Imported Oranges Situation in the Japanese Market From January to September 2022

Fresh Orange
Japan
Market & Price Trends
Yuta Watanabe
Published Nov 9, 2022
In Japan in 2021, oranges from the United States held a 53% market share, and Australia held a 45% market share. Since both countries hold a 98% market share, there is a low opportunity for other countries to enter the market. In 2022, the unit price of American and Australian oranges in the Japanese market increased due to the appreciation of the US dollar, and the depreciation of the Japanese yen. From January to September 2022, the American production of oranges increased by 39% YoY, and the Australian production by 20% YoY. Despite higher production, the prices of oranges in the Japanese market increased and stood as follows:

January to September 2021:
US: USD 1.16/kg
AU: USD 1.07/kg
January to September 2022:
US: USD 1.62/kg
AU: 1.28USD/kg

Some Japanese trading companies are thinking about importing oranges from Turkey as it is more profitable due to the exchange rate. If the profitability of the Turkish orange in the Japanese market proves to be higher, it could threaten the market share held by the United States and Australia.
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