Europe: An innovative campaign highlights the sustainability of the dairy sector in Spain

Published Jun 24, 2022

Tridge summary

The European Union (EU) co-finances an ambitious information campaign presented by the Interprofessional Dairy Organization (InLac) to highlight the sustainability of the dairy sector, as well as the nutritional and healthy values of milk and dairy products. This European program for sustainable dairy products (“Sustainability friendly European dairy proram”) includes actions in Spain and Belgium until 2024 with a budget of 2.2 million euros.

Original content

The actions will value how producers, the dairy industry, the production of milk and dairy products contribute to mitigating climate change; preserve biodiversity, fight against depopulation; promote rural economy and employment and encourage innovation. The president of InLac, Ignacio Elola, explained this Thursday at the MAPA headquarters this promotional campaign that, under the slogan "Count on European dairy products", integrates communication, advertising and point-of-sale actions. In addition, during the press conference the results of the "Positioning analysis of European dairy products" were presented, carried out by Ikerfel for the Interprofesional Láctea, which provides valuable information on the perception that consumers have of these products. According to the conclusions of this analysis, practically 90% of consumers consider that the variables that are most associated with milk and dairy products refer to the properties of the product, such as the contribution of ...
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