Asan's agricultural products become brunch... 'Tomato Rice Jam' experience captures consumers' hearts

Published Dec 25, 2025

Tridge summary

[Agricultural and Fisheries Products News=Reporter Nara Park] The Asan Agricultural Technology Center has increased its promotional effect by introducing a new product, 'Tomato Rice Jam', developed from local agricultural products, through a consumer experience-centered education program. The Asan Agricultural Technology Center (Director Jeong-gyu Kim) announced on the 24th that it successfully concluded the consumer experience-based processed product utilization education using 'Tomato Rice Jam' at the Agricultural Products Comprehensive Processing Center on the 22nd. This education event, which was planned to enhance the brand image of the Tomato Rice Jam, which was officially launched this year, and to secure consumer trust, was not a simple tasting but was operated as an experiential program where participants directly cooked and experienced it. The education included social relationships.

Original content

The Asan Agricultural Technology Center successfully promoted its new product, 'Tomato Rice Jam', through a consumer experience-centered education program at the Agricultural Products Processing Center, enhancing the promotional effect. The Asan Agricultural Technology Center (Director Kim Jeong-gyu) announced on the 24th that it successfully concluded a consumer experience-based education program utilizing 'Tomato Rice Jam' at the Agricultural Products Processing Center on the 22nd. This education event was planned to enhance the brand image of the Tomato Rice Jam, which was officially launched this year, and to secure consumer trust. The program was not just a simple tasting but an experiential program where participants cooked and experienced the product directly. Sixteen Asan citizens, who are active on social media, participated in the education, and under the guidance of Instructor Lee Hee-jae from the Hee-jae Cooking Research Institute, they made sensory brunch menus such ...

Source: Aflnews