Tridge summary
The article highlights the strategic direction of Vietnam's coffee industry towards boosting domestic consumption, which has already surpassed 10% of the country's production. The Vietnam Coffee and Cocoa Association is spearheading efforts to increase this figure, with a target of 3 kg. /person/year by the end of 2023. Dak Lak province, a major contributor to Vietnam's coffee production, is encouraging coffee businesses to enhance production quality, competitiveness, and consumer understanding. It emphasizes the importance of brand development and quality assurance amidst increasing competitive pressure due to international integration. Additionally, the article underscores the need for investing in coffee processing facilities and promoting coffee product diversity to satisfy domestic demand and increase the value of Vietnamese coffee.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.
Original content
According to Mr. Huynh Ngoc Duong, Deputy Director of the Department of Industry and Trade of Dak Lak province, developing the domestic coffee consumption market is a sustainable and long-term direction of Vietnam's coffee industry. Stimulating domestic coffee consumption is an inevitable trend for coffee businesses to develop. Recently, the amount of coffee consumed in the domestic market has increased and has accounted for over 10% of the country's coffee production. Domestic consumption increased due to the presence of many Vietnamese coffee brands in the domestic market and the international supply chain from companies in the coffee industry. The Vietnam Coffee and Cocoa Association is implementing the program "Promoting Vietnam's domestic coffee consumption" to increase the percentage of domestic coffee consumption, especially roasted and ground coffee. "With the activities of the Vietnam Coffee - Cocoa Association and the development of coffee shop chains, it is likely ...
Source: Vinanet
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