Europe wants more organic sweet potato

Published 2023년 2월 14일

Tridge summary

There is a growing trend in Europe towards the consumption of organic sweet potatoes, with notable presences in supermarkets such as Testo, Ocado, Ekoplaza, PLUS, and AH. Egyptian company ITC has successfully tapped into this market by including certified organic growers in its portfolio. Consumers are drawn to the sweet potato's health benefits, including high vitamin and fiber content, and the sustainable production practices associated with organic production. However, the organic supply is currently volatile, and there are challenges such as the availability of organic fertilizers and weed control. Additionally, consumers expect a transparent supply chain, sustainable packaging, and laser labeling with organic products.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

(Agraria.pe) With concern for health as a priority issue, especially since the experience of Covid-19, new trends are making themselves felt in consumption habits. In Europe, for example, this is evident in the consumption of sweet potatoes which, as Agraria.pe pointed out in a previous publication, is endorsed by significant figures in various countries. However, this taste begins to have its variants. According to the Center for the Promotion of Imports from Developing Countries – CBI, there is now increasing interest in organic sweet potatoes. “The organic supply is growing, but the volume and quality of exports are volatile. The organic cultivation of sweet potatoes comes with a number of difficulties, such as the availability of appropriate organic fertilizers and weed control. Organic sweet potatoes are already a recurring presence in supermarkets in Europe. Thus, Testo and Ocado in the United Kingdom, or Ekoplaza, PLUS and AH in the Netherlands, offer them. Egyptian company ...

Source: Agraria