Italy: Growing opportunities for organic apples in Europe

Published Oct 8, 2024

Tridge summary

Italy has seen a stable but growing market for organic apples, with the sector expanding to 9,000 hectares in 2023, occupying 5-10% of the total market. The production volume reached over 200,000 tonnes, with the majority grown in three regions. International demand, particularly from Germany and France, has contributed to the market's growth. The Benelux countries are also experiencing strong demand for Italian organic apples, expected to grow at a CAGR of over 10% until 2027. Italian consumers prefer organic apples for their health, environmental, and quality benefits, and are willing to pay higher prices for certified organic products. The challenge for the industry is to continue to innovate while maintaining sustainability, with the Gala and Candine varieties being representative of this balance. The It's Bio project, backed by the European Union and the AOP Vi.Va Group, aims to further promote Italian organic apples and the sustainable practices behind their production.
Disclaimer: The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Today, organic apples represent between 5 and 10% of the total market in Italy, a fairly stable share over time, but with an expanding production area, It's Bio reported. It's Bio is a project funded by the European Union and the AOP Vi.Va Group, for the promotion of organic products and their quality in Italy, Belgium and Greece. In 2023, in Italy the total surface area under organic apples reached 9,000 hectares, a growth of 5% compared to 2022. Production volumes are also evolving positively: in 2023 they exceeded 200,000 tonnes, concentrated in three key regions such as Trentino-Alto Adige, Veneto and Emilia-Romagna, where organic farming practices are widespread. The increase in international demand has also been essential for the growth of the organic pome market. According to Nomisma data, Italian organic apple exports are expected to increase by 10% in 2023, with particular performance in Germany and France. The Benelux market, targeted by the It's Bio project, is ...
Source: MXfruit
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