In the first quarter of 2023, Ecuador saw a 4.57% increase in banana exports compared to the same period in 2022, totaling 99.86 million cartons. The European Union remained the largest market, receiving 31.88% of these exports. However, exports to several countries, including the Middle East, East Asia, Eastern Europe (particularly Ukraine due to conflict with Russia), EFTA, and Canada, experienced significant decreases. Russia emerged as the second-largest market with 23.53% of the share. Notably, the selling price in Ecuador was set at $6.50 per carton, but the spot price in certain regions like Los Ríos, Guayas, and El Oro reached as high as $13.25, more than doubling the minimum price.