Jangseong-gun, Jeollanam-do, expects a 20% increase in rice production this year, with a total harvest of approximately 22,000 tons. The local government credits the increase to favorable weather conditions and customized farm support, including the promotion of rare rice planting technology and pest control demonstration projects. The region has also focused on cultivating new varieties of rice, such as 'Kang Dae-chan' and 'Hanah-reum-chulbyeop', across 150 and 183 hectares respectively. These products are distributed to CJ Group affiliates and are expected to ensure a stable income for farm households. Jangseong-gun plans to expand the Jangseong rice market and continue researching new rice varieties to address climate change.