The article highlights the expansion of goji berry products from Northwest China's Ningxia region in the global market, driven by the establishment of the Hong Kong STC Ningxia Laboratory. This collaboration between the National Goji Berry Product Quality Testing Center in Ningxia and the Hong Kong Standards and Testing Centre aims to mutually recognize quality test results and provide technical support for the high-quality development of Ningxia's goji berry industry. The certification from the Hong Kong STC is expected to enhance the credibility and visibility of Ningxia's goji products on a global scale. The 7th Goji Industry Expo saw significant investments and procurements, with over 1.59 billion yuan in purchase and sale contracts and 10.2 billion yuan in investment and strategic cooperation agreements.