The average price of olive oil is expected to reach up to seven euros per liter in supermarkets due to unprecedented high prices throughout the supply chain and a potential crop yield of less than 780,000 tons, half the previous harvest. This situation is causing market tensions and leading to increased prices, despite efforts to contain them by the distribution industry. The industry will need to import oil from countries like Turkey and Greece to meet demand. Farmers face high production costs and are not being compensated for their expenses, and the only way prices could decrease would be if consumption significantly dropped, although this has not been the case so far.