The article highlights the challenges faced by pine nut producers in Bergama, Turkey, where the kilogram price of pine nuts has soared to over 1000 liras, making it as expensive as gold. The harvest season has begun on the Kozak Plateau, with producers using traditional methods to collect cones and separate them from their shells. However, the yield of pine nuts has been decreasing since 2008 due to climate change and a harmful South American pine-sucking insect. The Chamber of Agriculture is conducting research and has implemented thermal traps to address the issue. The declining yield and the need for labor to collect cones have led to concerns about the future of pine nut production in the region. Producers are struggling with decreased crops and are facing the need to diversify their sources of income.