Strawberry producers in the Hüyük region are facing challenges as the purchase price of their products has dropped to 4-5 liras per kilo, down from 7-8 liras, leading to concerns about the potential for crops to go unharvested and rot. This decrease in price, despite the region's strawberries being registered with a geographical indication and sold in various markets, including abroad, is causing significant financial strain for the producers. They argue that the purchase price needs to be increased to cover production costs and to ensure that farmers can make a profit. The situation is further complicated by the economic impact of the pandemic, which has led to reduced demand and lower prices for many agricultural products. Producers are urging factories to raise their purchase prices and are seeking support from the state to maintain production and address the current challenges.