Argentina: Promotion of yerba mate in new international markets

The National Institute of Yerba Mate (INYM) seeks to add consumers in the world that allow it to open new international markets. The president of INYM, Juan José Szychowski, expressed the importance of focusing attention on spreading the product among consumers: "The consumer is as important as the producer and the other members of the production chain." So he said: "We have our sights set on adding consumers." For this, as reported, the Institute summoned both producers, agents of the entire production and industrial chain of yerba mate and also exporters to participate in the planning of the agenda of activities for next year. Recently, the possibility of exporting yerba mate to India was opened. "We are the main producer and exporter of yerba mate in the world; recently we celebrated being the first country to open the Indian market and despite the fact that the pandemic did not allow us to promote abroad, we were working hard to improve the quality and position food, ...