The article highlights the efforts of two cooperatives, Minh Tam and Dai Thang, in establishing a sustainable cucumber production chain in Yen Son District, Vietnam, with over 130 households covering 13.5 hectares of organic farmland. The initiative aims to ensure high-quality production and food safety, but faces challenges due to low market prices, as seen in late April and early May when prices plummeted to as low as 500 VND per kilogram, leading to significant losses. In response, the Yen Son District Farmers' Association has reached out to higher authorities for support and has received assistance in consuming 10 tons of cucumbers from the Provincial Farmers' Association and the Provincial Post Office. This collaboration also introduced organically grown cucumbers on the e-commerce platform postmart.vn, marking a crucial step towards digitalizing agricultural trade and consumption. The Association plans to conduct training to enhance the skills of officials, members, farmers, and cooperatives in using technology and e-commerce platforms for agricultural production and commerce, aiming to enhance the value of the production chain and mitigate the impact of market fluctuations.