In Spain, millennials bet on canned wine

The profile of the beverage consumer is changing. Their purchases are not only due to impulses or customs and, in recent years, there has been a greater awareness of sustainability: we want to know what we buy, what benefits it brings us, whether or not it responds to our needs and our lifestyle. In addition, with the pandemic, our lifestyle has changed radically, so the drinks that accompany us have to be done in an easy and comfortable format. An example of this is the popularity that canned wine is experiencing and it seems that the trend is landing in our country, especially among millennials, and it is that 76% of Spanish millennials indicate that they have tried or intend to try In the next year it came canned, ten points above the national average, which stands at 66%. This is one of the conclusions of a survey carried out by Ball, the largest producer of beverage cans in the world, present in our country through the Ball Beverage Packaging Ibérica merchant, to know the ...