The article highlights the development and growth of the wine and liquor industry in China and New Zealand, with a focus on regulatory plans, production figures, and company news. In China, a Retail Industry Innovation and Improvement Implementation Plan is set to benefit the wine industry, with an aim to develop a modern retail system by 2029. Sichuan's liquor production has seen a decrease, contrasted with a slight increase in beer production. In Yinchuan, over 600 million yuan has been invested in wine-related projects, with the city encouraging integration of winery experiences into cultural tourism. Xiaoyi City is building a smart fragrant liquor production base. Moutai and Wuliangye are confident of achieving their revenue targets and have established ESG committees, respectively. In New Zealand, the New Zealand Wine Association is preparing to celebrate the 30th anniversary of the Sustainable Winegrowing New Zealand program, with a focus on environmental indicators and a new net zero emissions roadmap. Meanwhile, a limited edition whisky has been released exclusively for the Austrian market by Salud Spirits Austria.