The article highlights a significant development for the potato industry, with the USDA announcing full market access to U.S. potatoes in Mexico, in line with the USMCA trade agreement. This expansion marks a major change from the previous restrictions, which allowed U.S. potato exports only in a narrow border region. In 2021, Mexico was the second-largest market for U.S. fresh potato exports, with a value of $60 million, despite the limitations. The U.S. potato industry anticipates this access could potentially generate $250 million in revenue annually. The first shipment from Idaho, a major potato-producing state, has already been dispatched to Mexico, marking a positive resolution to a years-long dispute and a significant move towards enhancing trade relations between the U.S. and Mexico.