Unilever sells another brand, and the new owner sees potential in it.

This step resulted from several years of disappointing performance for Graze under Unilever's management. The company hopes that the brand will develop better as part of a vegan candy manufacturer. Unilever acquired Graze in 2019 for 170 million euros but failed to achieve significant growth for the brand. Unilever's new CEO, Fernando Fernandez, initiated the sale process this year. "Graze is an innovative healthy snack brand with independent production facilities. We believe the brand has great potential for future growth and is best realized under the new management of Katjes International and the Candy Kittens ...