The Vietnamese yogurt market is valued at 895 million dollars and growing at a rate of 10% annually, expected to reach 1.489 billion dollars by 2026. Plain yogurt is the most popular, followed by drinking and flavored yogurt. Korea has seen a 143.8% increase in exports to Vietnam, ranking fifth in the world. With the growing market, competition is expected to increase, and there is a need to increase export capabilities by targeting niche markets. The market currently lacks products mixed with squeezed yogurt or cereal, and there is demand for non-fat or low-fat yogurt. There are also few brands of children's yogurt in Vietnam.