Turkish fruit juice exports are expected to rise to USD 1 billion in 2022 as the country continues its rapid productive export market growth. This expected increase would signify a yearly expansion of over 100%, up from 25% the previous year, in correlation with the country's increased production and the rising global demand. The transcontinental nation now boasts more than 45 fruit juice factories and ships to over 200 markets.
Over the past five years, Turkey's global market share has increased significantly, nearing 10%. The country's ascension in the juice industry is knocking on the heels of leading suppliers such as Spain, Germany, and the US. Turkey was ranked 17th in 2017 and could become a top 10 global fruit juice supplier in 2022 due to the country's advances in technical knowledge, engineering, technology, and machinery. The nation's investment in research and development has also enhanced the country's fruit juice production and the quality of Turkey's juice varieties.
The country's most widely produced fruit juice varieties are apple, pomegranate, and orange juice. All three varieties have witnessed significant growth this year. Apple juice concentrate remains the leading fruit juice export from Turkey, accounting for USD 83 million during the first 9 months of 2022, an increase of 13% from last year. According to early projections, apple juice exports from the country could expand by another 11% in 2023.
Despite orange juice accounting for only 7% of the country's production, global demand is growing as the push for health consciousness continues to spread amongst consumers. Major international suppliers such as the US have also suffered production setbacks, presenting Turkey with an opportunity to gain more market share. Turkish orange juice production levels are forecast to be higher this year, rising to 10,000 mt, a 5% y/y increase. Consequently, exports are forecast to reach 3,250 mt in 2022, increasing by about 3%. Turkey also continues to be a leading exporter of pomegranate juice and shipments of the beverage are expected to show an upward trend this year owing to surging global demand.
The leading destinations for the country's fruit juice this year have been the US, the Netherlands, the UK, and Canada, with significant growth expected in Italy and China. According to industry analysts, this upward trend in Turkish fruit juice exports is expected to continue for the next four years. Local consumption levels remain significantly lower than the volumes produced yearly, aiding the country's aim to capitalise on rising global demand.