1. Weekly News

Global

Avocado Consumption Surge Drives Growth in European Market During 2023/24 Season

Avocado consumption in Europe surged during the 2023/24 season, with notable growth in France, Germany, the United Kingdom (UK), and Italy. France remains the leading consumer, with 160 thousand tons, marking a 6.67% year-on-year (YoY) increase, while Germany saw a significant rise from 110 thousand tons in 2023 to 120 thousand tons in 2024. Per capita consumption per year is highest in France at 2.31 kilograms (kg), followed by the UK at 1.71 kg, Germany at 1.48 kg, and Italy at 0.81 kg. Market expansion efforts from the World Avocado Organisation (WAO), heightened health awareness, and shifting consumer preferences have driven this growth.

Colombia

Colombian Avocados Gain Traction in the US Market with Growing Production

Colombian avocados have quickly gained popularity in the United States (US) market, with demand now outpacing supply as trees mature and production increases. Their similarity to Mexican avocados in both appearance and taste has fueled consumer acceptance, while a favorable marketing window enables Colombia to supply the US during the summer and extend shipments from November to February. Colombia's climate and efficient logistics further enhance its competitiveness, with exports reaching Miami in just five to seven days. As production continues to grow, Colombia is positioning itself as a reliable year-round supplier to the US avocado market.

Kenya

Rising Avocado Theft Threatens Farmers in Kenya

Avocado farmers in Gatundu North, Kenya, are facing mounting losses due to widespread theft, with stolen produce often sold to brokers allegedly working with thieves. The high value of avocados has made them a prime target, prompting farmers to demand stronger law enforcement to address the growing crime. Local authorities have recognized the issue and warned of strict action against the perpetrators. As avocado sales are a vital source of income for these farmers, they are urging the government to improve security and ensure they can benefit from their hard work without falling victim to criminal activities.

Mexico

Mexican Avocado Exports Through Texas Decline with Fluctuating Prices

Avocado exports from Mexico through Texas are expected to decrease slightly, with limited available supplies as most shipments fulfill prior commitments. Trading activity has slowed, and prices are fluctuating depending on size and availability. Prices for 40-count avocados have declined, while prices for 60-count and organic avocados have remained stable. Other sizes have seen price increases due to the limited supply. Current market prices range from USD 82.25 to USD 84.25 for 32-count cartons, USD 63.25 to USD 66.25 for 48s, and USD 50.25 to USD 53.25 for 60s. Organic avocados are priced between USD 78.25 and USD 80.25 for 48s and USD 66.25 to USD 68.25 for 60s.

Peru

Peruvian Avocado Export Value Grows Despite Production Challenges

Avocado has solidified its position as one of Peru’s key agro-exports, with 2024 seeing lower production but significant value growth. Export volume declined by 6% to 623.6 thousand tons, yet export value surged 27% to USD 1.385 billion, driven by higher prices and strategic market positioning. The production drop was due to high temperatures and the growers’ deliberate decision to let trees rest for improved yields in 2025. Prices rose nearly 35% to an average of USD 2.22/kg, supported by diversification into new markets. Europe remained the top destination, receiving 403 thousand tons worth USD 913 million, while exports to the US declined in volume but gained in value. With the new season starting in February, production is expected to increase by over 23%, though rising competition from Mexico and Colombia could influence pricing and market share.

Uganda

Uganda's Growing Avocado Production Faces Challenges in 2025

Uganda's avocado production is steadily increasing, with the Hass variety harvested from February to June and July to December, while the Fuerte variety is available as early as February, with smaller volumes from December to January. The Jumbo variety is harvested year-round. Uganda exports avocados primarily to the UK, Germany, and the Netherlands, though demand has been slow at the start of 2025. The industry faces challenges such as inconsistent farming practices, inadequate cold chain logistics, high export costs, and competition from regional suppliers. Additionally, Uganda’s avocado prices fluctuate based on global supply, with shortages in major producing countries like South Africa, Tanzania, Israel, Peru, and Mexico driving prices up. However, the current season is impacted by a severe drought, making market trends unpredictable.

2. Weekly Pricing

Weekly Avocado Pricing Important Exporters (USD/kg)

Yearly Change in Avocado Pricing Important Exporters (W7 2024 to W7 2025)

Mexico

Mexico's avocado prices dropped by 1.32% week-on-week (WoW) to USD 3/kg in W6, reflecting a 10.66% slight drop month-on-month (MoM). The price decline is due to a slowdown in trading activity as most shipments fulfill prior commitments, causing limited fresh supply in the market. However, YoY prices increased by 49.25% due to stronger market demand compared to last year and the reduced overall supply from Mexico. The lower supply is primarily attributed to a smaller harvest in key producing regions, driven by cyclical production fluctuations and adverse weather conditions, including drought and irregular rainfall, which affected yields. This tightening supply has led to higher prices, particularly for specific avocado sizes like 32-count and 48-count avocados.

Peru

Avocado prices in Peru increased by 1.82% WoW to USD 1.12/kg in W6 due to strong demand from Europe, and higher export values supported by strategic market positioning. However, MoM and YoY prices dropped by 5.08% and 9.68%, respectively, due to increased competition in key export markets and shifting demand dynamics. While 2024 production declined as growers allowed trees to rest for better yields in 2025, this tightening supply has not yet translated into higher prices due to sufficient carryover stocks and strong supply from competing origins like Mexico and Chile. Though expected to improve in 2025, this supply reduction has led to short-term price pressure, contributing to the MoM and YoY price drops despite the overall positive market trend.

Spain

Avocado prices in Spain saw an increase in W7, reaching USD 2.04/kg, up 14.61% WoW and 3.55% MoM. This rise follows a dip in W6, bringing prices closer to typical levels. Despite the recent recovery, prices remain 23.31% lower YoY, mainly due to increased supply from Spain’s ongoing Hass avocado season in the Valencian Community. While overall production is up, smaller fruit sizes in some regions have slowed sales, exerting downward pressure on prices. Additionally, strong competition from Moroccan avocados, which dominate European retail shelves, has constrained Spain’s market position and pricing leverage. The presence of alternative varieties like Lamb Hass has done little to offset the decline, as they lack broad consumer recognition.

Chile

In W6, avocado prices in Chile rose by 6.74% WoW to USD 3.64/kg, marking a 3.12% MoM increase due to lower supply as the harvest season began to slow down, tightening availability in the market. Chile’s avocado harvest typically peaks between September and January, with volumes gradually decreasing afterward. However, prices dropped significantly by 27.78% YoY due to increased harvest volumes, which resulted in higher supply in both local and export markets, and competitive pressure from Peru and Mexico. The YoY decline reflects the normalization of supply conditions compared to last year’s shortages, which had previously driven prices higher.

3. Actionable Recommendations

Capitalize on Growing European Avocado Demand

Avocado suppliers should leverage the surge in European consumption by expanding their marketing efforts, particularly in France, Germany, and the UK. Targeted promotional campaigns focused on health benefits and sustainability can further drive consumer interest. Retailers should also work to enhance the presence of avocados in supermarkets, emphasizing convenience and value-added products like guacamole and ready-to-eat options.

Enhance Avocado Export Competitiveness in Uganda

Ugandan avocado producers should focus on improving farming practices and logistics to address quality inconsistencies and enhance export competitiveness. Strengthening the cold chain infrastructure is crucial for maintaining product quality during transport. Additionally, suppliers should explore diversifying their export markets beyond the UK, Germany, and the Netherlands, considering emerging markets where demand is rising.

Optimize Production Practices and Supply Chain for Growth

Avocado producers in Peru should invest in improving farming practices and addressing production inefficiencies, particularly as the 2025 season approaches. By focusing on optimizing water use and exploring more resilient crop varieties, they can better withstand environmental challenges like high temperatures. Additionally, enhancing cold chain logistics will be essential to maintaining the quality and shelf-life of avocados for export markets. By doing so, growers can ensure a reliable supply, meet growing international demand, and further elevate their market position.

Sources: Tridge, Corpohass, Fresh fruit, Damex Uganda Ltd., Naturipe Avocado Farms, People Daily, USDA, World Avocado Organisation