Porbatata, the Portuguese Potato Association, today presented Miss Tata, the collective brand for the promotion of Portuguese potatoes in the national and international market. This is the first time that the Portuguese potato industry has come together to create a collective image for this product, focusing on differentiation and quality.
Miss Tata is versatile, dynamic, colorful and cheerful. She is the ambassador for Portuguese potatoes in the world and intends to mirror attributes that lead to a nutritious and balanced diet.
During the next two years, Porbatata will have a project to promote Portuguese Potato in the global markets. France, Germany, Spain, Netherlands, United Arab Emirates, Slovenia and Angola are the ones considered strategic. In addition to the creation of the collective own brand, initiatives such as its presence at international events and promotion actions are planned. Porbatata intends to organize an International Competition for Portuguese Potatoes in France as well.
In 2019, potato exports totaled 28.5 million euros. The main destinations were Spain, Germany, the Netherlands, Cape Verde, France, Belgium and Luxembourg.
In Portugal, per capita consumption of potatoes is 93.6 kilos per year. It is produced throughout the country. In total, the area occupied by the cultivation of this food totals 22 thousand ha and the average production reaches close to 500K MT per year.
By clicking “Accept Cookies,” I agree to provide cookies for statistical and personalized preference purposes.
To learn more about our cookies, please read our Privacy Policy.